United: Where Everyone Belongs in Antwerp*
With United*, we put our values to work: fighting disinformation with facts, standing in solidarity, and advancing equal opportunity and human rights. Through clear, collaborative campaigning we feed the public debate with evidence, empathy, and action.
Client
Associatie Universiteit
& Hogescholen Antwerpen
Year
2025
On Monday, May 12, all AUHA campuses raised the shared Pride flag. Students and staff cycled alongside Lien Van de Kelder, Antwerp’s Alderman for Equal Opportunities, hanging the flag across the city’s universities and colleges.
In the lead-up to IDAHOT (the International Day Against Homophobia, Biphobia, and Transphobia) a series of activities united our community: a screening of Young Hearts, the Queer Café, personal testimonies by Michel Malo in Cinema Cartoons, and insights from Imran Nawaz, Mister Gay Belgium. On May 17, our colorful delegation joined Brussels Pride to stand United* against discrimination.
Milestone one: achieved. With strong press coverage, we built a cross-campus community with the City of Antwerp and were ready for the next challenge.
True to our motto Lovers gonna love, we continued celebrating diversity, sparking meaningful dialogue, and ensuring everyone felt seen and heard.
Silenced streets,
loud solidarity.
On 28 June 2025, Budapest’s Pride march was banned ... a red line. Such bans strike at the fundamental rights of LGBTQI+ people, their allies, and, ultimately, human rights for all. Article 2 TEU is clear: the Union stands for dignity, equality, non-discrimination, social justice, and solidarity.
Together with Cavaria, Production Office joined the Belgian delegation in our own name and on behalf of the Association of Universities & Colleges Antwerp (AUHA). Under the eyes of our diplomats, we showed peaceful, international solidarity by walking despite the ban and by bringing this issue top-of-mind back home. Our United* flags flew at the Belgian ambassador’s residence: a small but visible rainbow in a place where symbols are silenced. It was proud and sobering all at once. As Mathias walked through Budapest, propaganda branding LGBTQI+ people as a “danger to children” and reports of surveillance were never far from mind.
Hope, however, is a practice. It lives at the kitchen table, with friends, in classrooms, and online where conversations change culture long before laws do. We remain independent, yet never neutral: choosing dialogue over division, courage over silence, and love over fear. We’ll keep building coalitions, amplifying voices, and standing for a Europe that protects everyone’s freedom to be, to belong, and to love.
Facts, beats & battery packs:
knowledge on wheels.
Antwerp Pride weekend showcased what partnership can do. Together with the AUHA United* campaign, we turned values into action: on Friday we built a pop-up aula on Sint-Andriesplaats for Pride Explorer; on Saturday we rolled through the city on an all-electric innovation truck with the largest higher-education delegation ever.
Students, alumni and staff marched and celebrated, while the battery packs powered sound and visuals and a circular, CO-neutral set replaced diesel and waste. Two days, one message: in Antwerp everyone belongs, and our higher education institutions doesn’t just observe society it shows up, informs, and creates space for dialogue too.
Friday’s Pride Explorer welcomed families and neighbors into a low-threshold learning space co-created with Çavaria and Punt vzw. We offered reliable information, interactive mini-lectures, and open Q&A to counter noise with nuance and equip allies with facts.
On Saturday, the parade amplified that learning: music, messages, and visible unity from four higher education institutions UAntwerpen, HZS, AP and KdG formed a moving classroom. Cross-campus teams staffed the truck and the street, turning encounters into conversation and conversation into community. United* started as an invitation, not a battle cry; this weekend proved that invitation works when knowledge, culture and care meet people where they are.
At Production Office we build campaigns that move people and facts, not just feelings. We combat disinformation with credible partners, design coalitions across sectors, and act from values. Independent yet never neutral, we choose dialogue, inclusion and courage ... so cities grow kinder, smarter, and freer for everyone. Today, tomorrow, together. Always.
Here are just a few examples of impactful projects we were involved in.
FTI x AUHA
AUHA Rocked the FTI Grand Finale!
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JOBSHOP
Our mission is always clear : we need to transform STEM into an irresistible force, captivating hearts and minds.
SBB ON AIR
Through dynamic radio shows and infotainment, we unite employees across borders.
ABVV
A fresh perspective on the existing approach, coupled with the infusion of essential expertise.