Roadshow nieuwe WIJ _2015

OMSCHRIJVING

Objective

Facilitating the election process of the local committees, of the Flemish Christian Democratic political party, while presenting the new party slogan and positioning.

 

Approach

At every location we have created a warm and inviting environment called the Brouwer(W)IJ, a Dutch pun with their new slogan. Besides electing the local committees participants could also vote for a proper beer and soda. Both of the winning drinks will be offered during the New Year reception.

 

Results

Prior to this the local election was simply handing in a paper vote at the local branch. Now a community enhancing networking event occured and participants had a chatter and discussed local party issues  . All of this in a way as how the client whishes to profile itself. 

DETAILS
Co-creation & production of a FIELD MARKETING CAMPAIGN
oct - nov - dec 2015
Client : CD&V