TYPHOON HAIYAN _2013
PITCH
Objective
Fundraising for the victims of Typhoon Haiyan.
Approach
Together with the VRT and Red Cross-Flanders, PO organized a unique fundraising campaign. We set up a website on which companies could bid for private concerts of five artists (among which Freaky Age and Puggy). The auctioning was promoted on public radio, and all proceeds of the auctions went to the victims of Haiyan.
Results
Our fundraiser received widespread attention from individuals and companies: the benefit concerts brought in over €10.000.
DETAILS
Partners : VRT (MnM, StuBru, RADIO2) - Red Cross
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